Episode 38: Can You Brand a City?

Colorado Springs leaders are soft-launching our new branding of Olympic City USA. Is that a good idea? Did the powers-that-be make good decisions? Can we all get behind this thing?

Branding a city isn’t easy. There are long processes involved, research and marketing know-how. What happens when the city doesn’t go through those steps? Well, see the top right photo below and tune in to get some inside knowledge from our special guest, Troy DeRose of Fixer Creative.

IMG_9145

 

 

 

 

 

 

 

 

 

 

Here are some links to things we talk about in the episode:

The Branding Document explaining Olympic City, USA

Gazette Editorial #1

Gazette Editorial #2

Examples of Municipal Logos (Good)

San Diego – not great but at least comprehensive and with some strategy

Tennessee

British Columbia (tourism) really nice work here

Philadelphia

Logos that were reversed because of public outcry

University of California

Tropicana and more

The Gap

Netflix/Quikster

Rhode Island — really recent and already got the tagline axed

 

Subscribe to The Little London Show on iTunes, listen on Stitcher, or catch us on Soundcloud. You can also listen through the player below.

Follow The Little London Show on Facebook to get updates on all episodes.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s