In this week’s show we host the SRAM Women’s Leadership Committee and discuss a wide variety of topics – one of which is advancing women’s leadership in companies like SRAM. One of the more striking stat and facts from the show is demonstrated in the chart below – showing that upon entering the workforce men and women have about equal representation. But by the time the funnel gets to leadership the proportions are widely out of wack. We talk about why – and what SRAM is doing to change the culture. We also talk about the upcoming CAMBER event coming in October (you can check our Events page for details on that), the Women’s Mountain Biking Association (WMBA) and how outdoor gear companies are beginning to recognize the female customer as a prime driver in product development. Enjoy the show!